A Positive Experience

Joe Wicks (The Body Coach) home workouts have become a rage among families in lockdown, amassing 23 million viewers a week. The whole experience feels unifying and motivating, in an age of physical distancing. He is and part of a cultural legacy of fitness/entertainment, which stretches back many decades.

TV (and now YouTube) exercise is appealing due to its universality and inclusiveness: all generations and levels of fitness are embraced, without making anyone feel excluded.