Ideas from books, articles & podcasts.
.. was Jack LaLanne, whose self-titled fitness show in the US ran from 1951 to 1985, after which his celebrity status made him appear in prime-time sports and even on The Simpsons.
His bulging biceps coupled with a soft, empathic approach had a sense of intimacy and motivation, which resulted in a magnetic pull on women and children.
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Global trends have often followed the transatlantic model: the MTV Lebanon show Get Fit, or Indian fitness instructor Suchita Pal hosting a Zoom TV series based on popular Zumba routines.
.. The famous George Orwell novel (published in 1949) got a lot of things right and has sustained its relevance in 2020, surprisingly also had a mandatory fitness session on a telescreen.
Joe Wicks (The Body Coach) home workouts have become a rage among families in lockdown, amassing 23 million viewers a week. The whole experience feels unifying and motivating, in an age of physical distancing. He is and part of a cultural legacy of fitness/entertainment, which stretches back many...
... saw Gurus like Richard Simmons and Susan Powter gain fame by using variations in the presentation of their fitness routines.
... made home fitness videos a craze, where video rentals and usage of VCRs ensured the exercises can be done at any time. The BBC had a popular show called BBC Breakfast Time in 1983, spurring a trend of ‘get up and go’ fitness mornings, something that other channels copied fast.
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