Embracing Remarkability
The key to business success is to create products or services that are so noteworthy, people can't help but talk about them.
- Customers should be captivated and enchanted by a brand's offering. - Do more than just satisfy a need; create memorable experiences.26
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In "Purple Cow," the author challenges conventional marketing wisdom and encourages businesses to embrace innovation and differentiation to stand out in a crowded marketplace.
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A winning sales pitch needs to be both compelling and comprehensive, so you need to wow retailers but also satisfy them in terms of the numbers.
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