The key to business success is to create products or services that are so noteworthy, people can't help but talk about them.
- Customers should be captivated and enchanted by a brand's offering. - Do more than just satisfy a need; create memorable experiences.26
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In "Purple Cow," the author challenges conventional marketing wisdom and encourages businesses to embrace innovation and differentiation to stand out in a crowded marketplace.
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Similar ideas to Embracing Remarkability
A winning sales pitch needs to be both compelling and comprehensive, so you need to wow retailers but also satisfy them in terms of the numbers.
Making sure that you have calculated projections, profit margins, deliverable quantities, and supply times are all key because t...
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