Purple Cow - Deepstash
Purple Cow

Purple Cow

Seth Godin


Keep reading for FREE

The Rise of the Purple Cow

The Rise of the Purple Cow

The Book:

In today's world, it can be challenging to grab someone's attention with traditional advertising methods. People are bombarded with so much information that they have become desensitized. This book dives into the idea of the "Purple Cow," which represents unique, striking, and remarkable products or ideas that leave a lasting impression on consumers.

What is the Purple Cow?

The Purple Cow is an unforgettable product or idea that stands out from the norm. It defies expectations and captures people's attention, making them take notice and ultimately remember it.


212 reads

Embracing Remarkability

Embracing Remarkability

The key to business success is to create products or services that are so noteworthy, people can't help but talk about them.

- Customers should be captivated and enchanted by a brand's offering. - Do more than just satisfy a need; create memorable experiences.


168 reads

Differentiation through Innovation

Differentiation through Innovation

Purple Cow advocate for innovation as a key driver of differentiation and success in the modern marketplace. It encourages businesses to constantly reinvent themselves and their offerings to stay ahead of the competition and capture the attention of consumers.


141 reads

The Power of Word-of-Mouth

The Power of Word-of-Mouth

The book explains the importance of word-of-mouth marketing for modern businesses.

Key Concepts:

  • Word-of-mouth is a powerful form of marketing.
  • Great products generate excitement and recommendations.
  • Organic growth and brand advocacy can result from strong word-of-mouth.


125 reads

Overcoming Resistance to Change

Welcome to the ever-changing world around us! 🚀 Today, we'll talk about how to be innovative and change the way we do things, even when it's hard. Here are some tips for getting over fear of change:

  1. Encourage creativity and new ideas in your workplace
  2. Accept that failure is a chance to learn and grow

These practices can help you overcome resistance to change and achieve success! 💪


99 reads

Creating Purple Cows in Practice

Creating Purple Cows in Practice

The Purple Cow principle can lead to remarkable success. The book offers real-world examples of how businesses transformed their offerings and disrupted traditional industries.

- Innovative thinking and creativity are key.
- Examples are easy to understand and drawn from a variety of industries.
- The Purple Cow principle is applicable to all businesses.
- Embrace innovativeness to stand out!



107 reads



In "Purple Cow," the author challenges conventional marketing wisdom and encourages businesses to embrace innovation and differentiation to stand out in a crowded marketplace.

More like this


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates