It's a tough pill to swallow, but truth be told, a lot of what feels urgent in our day-to-day isn't really that important. Take tasks like keeping an eye on social media comments, attending routine business meetings, or setting up a Zoom call – sure, they need to get done, but do they need your direct attention? Not really. These tasks fall squarely into Quadrant Three, where the mantra is clear: delegate. Whether it's finding a tech solution, using automation tools, or handing the reins over to someone else, your goal is to minimize the time you spend on these.
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