Social Listening & Engagement
Social listening - Track and anayze social conversations and mentions related to your brand.
Engagement- how your audience interacts with your brand on social media.
WHY ?
- Understand what people think about brand
- Inform marketing decision
- Learn what content resonates best with audience
- Increase people's positive experience with your brand
Eg. If someone posts about how helpful they find a particular tool, like a habit tracking app, the brand could respond with thanks and encouragement. But if they post that the app isn't working correctly, they could share troubleshooting tips instead.
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Social media marketing is the practice of creating and publishing content for social media platforms in order to drive engagement and promote a brand or product.
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