Ikigai (生き甲斐) is a Japanese concept that means "a reason for being." It’s the intersection of what you love, what you are good at, what the world needs, and what you can be paid for. Finding your Ikigai can lead to a more meaningful, joyful, and balanced life.

IKIGAI : The Japanese Secret to a Fulfilling Life

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In the competitive world of digital marketing, email remains a powerful tool for engaging customers. However, the success of email campaigns depends heavily on the language used. Ethical email marketing is about using honest and trustworthy language that adds value to your audience, helping to build trust and avoid spam filters. This ensures that your communications are well-received and effective, maintaining your brand's integrity and fostering long-term customer relationships.

Ethical Email Marketing: Choosing the Right Language

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A PESTLE audit helps you analyse the external factors that influence your marketing strategy. PESTLE stands for Political Economic Social Technological Legal Environmental

PESTLE Analysis/ Audit

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Conducting a SWOT audit is essential for identifying the internal context of your company. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Its application is versatile for various marketing strategies, including overall campaigns, social media, and SEO.

SWOT Analysis/ Audit

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SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

SMART Goal

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