Conformity
In a group context, our decisions are influenced by those that others make. For example, in a meeting if the majority of people express a certain opinion, the remaining attendees have an increased likelihood of following suit.
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The book introduces “nudge theory”, a system for influencing decision making without restricting options.In order to nudge people towards making certain decisions, the authors advocate for “choice architecture”. Choice Architecture is the practice of influencing choices by organising the context in which they are made. The irony is that behavioral economics, having attacked Homo Economicus as an empirically false description of human choice, now proposes, in the name of paternalism, to enshrine the very same fellow as the image of what people should want to be. Read It with a grain of salt
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Similar ideas to Conformity
Social Psychology: Conformity
People are socially influenced by others, and change their behaviours in order to get along or fit in with the people around them. This involves agreeing with the majority, acting like everyone in a group, or behaving in a certain way to appear normal or ‘with it’ by the peers.
Conform...
18. Conformity Bias:
We align our beliefs and behaviors with those of a group to fit in or avoid conflict, even if it goes against our personal convictions. If your friends are all following a particular trend, you might feel pressured to do the same even if you don't agree with it.
Types Of Conformity
- Informational influence is when we are unsure of a correct response, and look to imitate others who we presume are better informed
- Normative Influence is when we avoid a penalty or look for a reward by behaving in a certain way or agreeing to the r...
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