A Supreme Court ruling in 1948 prohibiting movie studios to own theatres showing only their movies. The movie studios were also bound by a voluntary set of censorship rules called the Hays Code, which held them back as the audience grew liberal in the 60s. The same decade saw the explosion of Television, marking a slowdown in movie attendance.
Foreign content like the James Bond Franchise was popular, giving competition to Hollywood, while tabloid magazines began publishing the Hollywood ‘scandals’, destroying the wholesome images of famous movie stars.
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