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The 12 Most Intense Marketing Wars Ever

Competing marketers

Marketers often fight the most brutal battles in the form of comparative advertising - directly comparing one company's product to another.

Once the advertising is up, the opposition can decide to either hit back or ignore its competitor.

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IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

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Key Idea

Competing marketers

Marketers often fight the most brutal battles in the form of comparative advertising - directly comparing one company's product to another.

Once the advertising is up, the opposition can decide to either hit back or ignore its competitor.

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