The 12 Most Intense Marketing Wars Ever - Deepstash

deepstash

Beta

deepstash

Beta

Deepstash brings you key ideas from the most inspiring articles like this one:

Read more efficiently

Save what inspires you

Remember anything

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

The 12 Most Intense Marketing Wars Ever
Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

1

Key Idea

Save all ideas

Competing marketers

Marketers often fight the most brutal battles in the form of comparative advertising - directly comparing one company's product to another.

Once the advertising is up, the opposition can dec...

47 SAVES


VIEW

SIMILAR ARTICLES & IDEAS:

DISH and DirecTV

Dish used an ad campaign to compare the prices of Dish (which was much better priced) with DirectTV and cable TV.
Direct TV countered with a lawsuit, and said that Dish's claims were false as th...

Burger King and McDonald

These two fast food companies have fought indirectly for decades. They used product development, such as the same breakfast sandwich, to fight the war.

In 2009, Burger King confronted McDona...

Starbucks and Dunkin' Donuts

In 2007, Dunkin' ran ads that mocked the uppity coffee culture. Starbucks remained silent.

In 2008 Dunkin' declared its coffee superior to Starbucks. The campaign told coffee drinkers to avo...