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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

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Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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Competing marketers

Marketers often fight the most brutal battles in the form of comparative advertising - directly comparing one company's product to another.

Once the advertising is up, the opposition can dec...

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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

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businessinsider.com

Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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The 12 Most Intense Marketing Wars Ever

.no-js-aHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS9wdWJsaWMvYXNzZXRzL0JJL1VTL29nLWltYWdlLWxvZ28tc29jaWFsLnBuZw { display: none !important; }

The 12 Most Intense Marketing Wars Ever

.no-js-favicons?domain=businessinsider { display: none !important; }

businessinsider.com

Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

1

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Burger King and McDonald

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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

.no-js-favicons?domain=businessinsider { display: none !important; }

businessinsider.com

Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

1

Key Idea

Starbucks and Dunkin' Donuts

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