1 – You must choose your content format carefully.

When I started The Challenge, I would have loved creating videos to discuss these topics. But I am not a native English speaker – I am not that fluent.

You may be a great orator. Or you may love writing. You may want to talk without showing your face. Whatever you want to do, you must pick it from the start and stick to it.

Once you build a big audience, you may experiment with different content formats. But people must recognize you for one type of content in the beginning.

Also, here are a few statistics on content marketing you might want to read before picking one.