We've all seen the "Hi, I'm a Mac, and I'm a PC" commercials by Apple and the response by Microsoft, "I'm a PC."
Apple has been mocking Microsoft for years. But lately, Microsoft has fought back, for example, Microsoft's Zune ads, which bashed the iTunes model.
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There is a strong link between the stories people tell about becoming leaders and their current leadership. Using only one lens could limit your ability.
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