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The 12 Most Intense Marketing Wars Ever

Apple and Microsoft

We've all seen the "Hi, I'm a Mac, and I'm a PC" commercials by Apple and the response by Microsoft, "I'm a PC."

Apple has been mocking Microsoft for years. But lately, Microsoft has fought back, for example, Microsoft's Zune ads, which bashed the iTunes model.

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IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

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Key Idea

Apple and Microsoft

We've all seen the "Hi, I'm a Mac, and I'm a PC" commercials by Apple and the response by Microsoft, "I'm a PC."

Apple has been mocking Microsoft for years. But lately, Microsoft has fought back, for example, Microsoft's Zune ads, which bashed the iTunes model.

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