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The 12 Most Intense Marketing Wars Ever

Audi and BMW

In mid-2000, the Audi billboard poked fun at BMWs chess tournament. After BMWs response, it boiled over online, and Audi called on its Facebook followers to come up with more captions.

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IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

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Key Idea

Audi and BMW

In mid-2000, the Audi billboard poked fun at BMWs chess tournament. After BMWs response, it boiled over online, and Audi called on its Facebook followers to come up with more captions.

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