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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

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Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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Audi and BMW

In mid-2000, the Audi billboard poked fun at BMWs chess tournament. After BMWs response, it boiled over online, and Audi called on its Facebook followers to come up with more captions.

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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

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businessinsider.com

Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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The 12 Most Intense Marketing Wars Ever

.no-js-aHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS9wdWJsaWMvYXNzZXRzL0JJL1VTL29nLWltYWdlLWxvZ28tc29jaWFsLnBuZw { display: none !important; }

The 12 Most Intense Marketing Wars Ever

.no-js-favicons?domain=businessinsider { display: none !important; }

businessinsider.com

Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

.no-js-favicons?domain=businessinsider { display: none !important; }

businessinsider.com

Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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