Stance

Hedonism usually pre-supposes an individualist stance, and is associated with Egoism (the claim that individuals should always seek their own good in all things). Epicureanism is a more moderate approach (which still seeks to maximize happiness, but which defines happiness more as a state of tranquillity than pleasure). A similar but more altruistic approach results in Utilitarianism, the position that the moral worth of any action is determined by its contribution to overall utility in maximizing happiness or pleasure as summed among all people.