HEDONISM

Psychological Hedonism is the view that humans are psychologically constructed in such a way that we exclusively desire pleasure. Ethical Hedonism, on the other hand, is the view that our fundamental moral obligation is to maximize pleasure or happiness. It is the normative claim that we should always act so as to produce our own pleasure.

The Paradox of Hedonism (also called the Pleasure Paradox), points out that pleasure and happiness are strange phenomena that do not obey normal principles, in that they cannot be acquired directly, only indirectly and we often fail to attain pleasures if we deliberately seek them.

Hedonism usually pre-supposes an individualist stance, and is associated with Egoism (the claim that individuals should always seek their own good in all things). Epicureanism is a more moderate approach (which still seeks to maximize happiness, but which defines happiness more as a state of tranquillity than pleasure). A similar but more altruistic approach results in Utilitarianism, the position that the moral worth of any action is determined by its contribution to overall utility in maximizing happiness or pleasure as summed among all people.