Serving the Smallest Viable Market

Think about it like this. 

You don't run ads to sell floaties to a drowning man. You be there to give it. 

However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties. 

If someone has a real ...

Bad ideas are not your enemy. They are essential steps to better ideas.

Focus on making something worth sharing. How small can you make it and still do something you're proud of? Could you play just one note on the clarinet that's worth listening to?

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...