Godin emphasizes the importance of creating products and experiences that are truly exceptional and worth talking about. This is what sets successful marketing apart from average products or services.

Creating Remarkable Products and Experiences:

The power of storytelling in marketing is highlighted, as it allows marketers to create memorable experiences and inspire action by resonating with the audience's values and aspirations

Storytelling and Spreading Ideas

Godin encourages marketers to embrace the challenge of making change more appealing and accessible, rather than being deterred by resistance

Overcoming Resistance to Change

Marketing is about providing value and leading others towards positive change, which can help build a strong loyal following

Generosity and Leadership

The book emphasizes the importance of long-term thinking and ethical marketing, which can lead to sustainable success by making a positive impact and serving the long-term interests of the audience.

Long-term Thinking and Ethical Marketing

Godin encourages readers to adopt a marketing mindset in all aspects of their work, which can lead to more successful outcomes, regardless of their role.

Embracing the Marketing Mindset

Godin challenges the traditional definition of marketing and argues that it can be a force of positive change, rather than just a means of pushing products.

Marketing as a Driver of Change

The book emphasizes the importance of understanding and serving a specific audience or tribe, which can lead to deeper connections and higher customer loyalty.

Serving the Smallest Viable Market

Marketing is anything we do that changes the culture for the better."

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

marketingandsales

Marketing & Sales

creativity

Creativity

books

Books

humanresources

Human Resources

Seth Godin is a bestselling author, entrepreneur and agent of change.Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

Seth Godin

This is Marketing

Pluto delves into the concept of sentience in robots, highlighting how they develop emotions and consciousness through experiences and interactions with humans and other robots

Exploration of Sentience and Humanity:

The series raises questions about the moral responsibility towards sentient robots, challenging viewers to consider how robots should be treated legally and ethically

Ethical Treatment of Artificial Life

Through its narrative, Pluto prompts reflection on the perpetual nature of war and the destructive force of emotions like wrath, emphasizing the need to address conflicts and tragedies in the real world

Reflection on War and Hatred:

“Nothing comes out of hatred ”

By blurring the distinction between humans and robots as technology advances, Pluto prompts viewers to ponder where the line separating artificial life from humanity truly lies

Blurring Lines Between Human and Machine:

The anime intricately develops characters with deep personalities, motivations, and aspirations, inviting contemplation on consciousness and the intricate relationships between humans and androids

Complex Character Development

artsandculture

Society, Arts & Culture

Pluto key insights 

Confucius' quote suggests that the essence of life is straightforward, yet human tendencies lead to unnecessary complexity. Here are 10 insights expanding on this idea:

Main Theme 

Essence of Simplicity: Life's core principles, like love, kindness, and understanding, are simple but profound. It is our interpretations and actions that complicate these fundamentals.

Essence Of Simplicity 

Overthinking: The human mind often overanalyzes situations, creating complexity where simplicity exists. Learning to embrace simplicity can lead to more peace of mind

Overthinking 

Material Pursuits: Society's emphasis on material success and possessions can distract from life's simpler joys, causing unnecessary complexity in the pursuit of wealth.

Material Pursuits 

Expectations: Complex expectations, whether of ourselves or others, can lead to disappointment. Simplifying expectations and appreciating the present moment can bring fulfillment.

Expectations 

Comparison: Constant comparison with others complicates our lives. Embracing individuality and focusing on personal growth leads to a simpler and more content existence.

Comparisons 

Fear of Failure: Fear of failure often leads to hesitation and complexity in decision-making. Embracing failure as part of the learning process simplifies our approach to challenges

Fear Of Failure 

Gratitude: Focusing on what we lack rather than appreciating what we have adds unnecessary complexity. Cultivating gratitude simplifies our perspective and enhances contentment.Mindfulness: Being present in the moment rather than dwelling on the past or worrying about the future promotes simplicity in our daily experiences.

Gratitude 

Authenticity: Trying to conform to societal expectations can complicate our sense of self. Embracing authenticity simplifies relationships and personal identity.

Authenticity 

Nature's Wisdom: Nature operates on simple principles, yet it thrives in harmony. Observing and aligning with nature's simplicity can inspire a more balanced and fulfilling life.

Nature's Wisdom 

“Life is really simple, but we insist on making it complicated.” 

―  Confucius

Confucianism is one of the most influential religious philosophies in the history of China, and it has existed for over 2,500 years. It is concerned with inner virtue, morality, and respect for the community and its values.

philosophy

Philosophy

religionandspirituality

Religion & Spirituality

history

History

politics

Politics

Confucianism

<ul><li>Returned to India after internet was announced in India in 1995.</li><li>Was curious for tech and was looking to explore more options, started creating websites for businesses.</li></ul>

Early Life 

<ul><li>Had to rely on sustainable development as venture capital was not a thing.</li><li>Didn't try to force any development and did not rush throughout the process.</li><li>Started as services solutions to established businesses and digitized paper based content for businesses</li></ul>

Early Development  

<ul><li>The idea was ahead of it's time and he had complete trust trust in the idea.</li><li>He started funneling his services business gains into his marketplace idea.</li><li>Used to print queries of US based customers and send it to suppliers.</li><li>International export oriented. </li></ul>

India Mart : Origins 

<ul><li>Business growth at 20% growth is considered excellent ,30% is phenomenal.</li><li>Had set 10% growth as baseline.</li><li>Believes that compunding is not only about revenue and customers growth but puts emphasis on profitability as well.</li><li>Believes in structuring business that that promotes profitability at some some point of time.</li></ul>

Compounding at Scale 

<ul><li>Thorough emphasis on break even period and it decides whether to choose growth or profitability.</li><li>Believes in having good margin on products and services. </li></ul>

When To Shift Gears 

<ul><li>Move from international first to domestic first based on demand from local buyers.</li><li> building for local led to mobile first development.</li><li> focused more on utility aspect of the game 🎯</li></ul>

Web To Mobile First 

<ul><li>Founders long term view should be believed by employees as well.</li><li>Focus on preserving talent in the organisation</li><li>Preference to stable and high energy relations over unstable ones, mix of talent is required.</li></ul>

Role Of Leadership

<ul><li>Customer centric model and believed development of revenue for wellbeing of employees and investors. </li><li>Did not chase unicorn status.</li><li>Focus on Product market fit and becoming profitable. </li><li>Did not rely on VC and focused on sustainable development. </li></ul>

Core Ideology Of Org. 

Dinesh Agarwal on building succesful digital marketplace and view on compounding & growth. 

In this podcast episode, Dinesh talks to Karthik B. Reddy of Blume Ventures about his journey starting a business in India around the time the internet was first introduced there. He was passionate about doing some business that would be centered around the internet and in India. He waited for the internet to be announced in India, and as soon as the announcement was made on August 15th, 1995, he asked his manager to transfer him back to India. Dinesh also shared his thoughts on business growth and profit margins. The compounding can come to you when your margins are expanding. He encourages entrepreneurs to aspire to this kind of compounding. He also talks about the importance of having a mix of talent in a team, including those who are operationally strong and can focus on present problems, as well as those who are forward-thinking and consider future trends. On India’s growth story, he emphasizes the importance of small and medium-sized enterprises (SMEs) in creating employment and income in India. He argues that ignoring SMEs could lead to disastrous consequences for the country. Dinesh's thoughts on SMEs and the importance of employment highlight his commitment to building a successful business in India that benefits all stakeholders.

teamwork

Teamwork

entrepreneurship

Entrepreneurship

business

Business

startup

Startups

podcasts

Podcasts

Welcome to The Blume Podcast, where we explore "The Power of Compounding" through insightful conversations with industry leaders. In this season, we bring you four captivating episodes featuring Peyush Bansal, Raamdeo Agrawal, Nithin Kamath, and Dinesh Agarwal. In the first episode, Peyush Bansal, founder and CEO of Lenskart, shares his journey of building a successful eyewear company and the importance of hiring the right people. Discover how his clarity of purpose and long-term thinking shaped Lenskart's success. Next, Raamdeo Agrawal, Chairman and Co-Founder of Motilal Oswal Financial Services, shares his investment philosophy and insights on India's growth. Gain valuable advice on building a strong brand identity and the dangers of building a startup for the wrong reasons. In the third episode, Nithin Kamath, founder and CEO of Zerodha, reveals the secrets behind building and scaling an online brokerage firm without external capital. Learn about the power of compounding and the importance of trust in the financial industry. Lastly, Dinesh Agarwal takes us on a journey of starting a business in India during the internet boom. Discover his thoughts on business growth, profit margins, and the significance of small and medium-sized enterprises in creating employment. Tune in to The Blume Podcast and unlock the power of compounding with these inspiring stories and valuable insights. Stay tuned for new episodes coming soon!

Blume Podcast

S2 E4. Dinesh Agarwal of IndiaMART on Starting a Business in India During the Internet Boom

 Dinesh Agarwal of IndiaMART on building profitable marketplace and growth compounding 

<ul><li>"The Republic" is one of Plato's most famous philosophical works. </li><li>It is a dialogue between Socrates and several other characters and explores the nature of justice, the ideal state, and the human soul</li></ul>

Overview 

<ul><li> In one of the most fans, Plato describes an allegory of a cave, which symbolizes the journey from ignorance to enlightenment. </li><li>Prisoners in the cave represent those who are trapped in the material world, while those who escape represent the philosopher who seeks knowledge and truth</li></ul>

Allegory of the Cave**:

<ul><li> Plato argues that the ideal state should be ruled by philosopher-kings, individuals with a deep understanding of truth and justice. </li><li>He believes that only they can create a just society.</li></ul>

Philosopher King 

<ul><li> Plato divides the population into three classes: rulers (philosopher-kings), auxiliaries (warriors and protectors), and producers (farmers, artisans, etc.). </li><li>Each class has its own role and should not mix with the others</li></ul>

Guardians and Classes 

<ul><li>Plato also introduces the idea that the human soul has three parts: reason, spirit, and appetite. Justice in the individual occurs when these parts are in harmony, just as justice in the state occurs when the classes function harmoniously.</li></ul>

Justice And The Tripartite Soul 

<ul><li> Plato advocates for communal property and communal education to eliminate the distinctions between classes and promote unity and shared values.</li></ul>

Communal Property And Education 

<ul><li>Ultimately, "The Republic" seeks to define the characteristics of an ideal state where justice reigns, and individuals live in harmony with one another and with the pursuit of truth and wisdom</li></ul>

The Ideal State 

Insights from the book the republic by Plato. Read,save and share....... 

The Republic is written by Plato, the ancient Greek philosopher. It is renowned for its detailed description of political and ethical justice and its account of the organization of the ideal state. This seminal work is regarded as one of the most important dialogues. Unlike Socratic dialogues, the Republic reflects the positive views of Plato. Socrates was Platos teacher and the former is the main character in most of latters dialogues. The middle dialogues that are literary and philosophical contain sensitive portrayals of characters and their interactions. They display Platos explorations of philosophy.Plato, in the Republic, undertakes to show what justice is and why it is in each persons best interest to be just. The political discussion is undertaken to aid the ethical one. The ideal state, according to Plato, comprises three social classes: rulers, guardians (or soldiers), and producers (farmers and craftsmen). The rulers, who are philosophers, pursue the good of the entire state on the basis of their knowledge of the form of the Good and the form of the Just.

leadershipandmanagement

Leadership & Management

 Plato

The Republic

meeting etiquette is key to good business, as face-time allows for clear communication and effective decision making. But all too often, meetings run longer than they should and fail to keep attendees engaged.Whether you're meeting with partners, vendors or employees, showcase your boardroom brilliance with these meeting musts.

Meeting Etiquette 

A clear goal will set the tone for the meeting and determine its direction. Your goal should be specific and measurable. If you're expecting attendees to brainstorm, ask each participant to arrive with a list of ideas.

Determine The Objective 

Meetings can be expensive. To calculate the precise cost, multiply the hourly wage of each person present by the length of the gathering. If your objective can be met through e-mail, conference call, Skype, or even a quick one-on-one discussion, skip the meeting altogether.

Ask Yourself If Meeting Is Necessary 

The most effective meetings involve stakeholders to ensure decisions can be made immediately. If a key decision-maker is unavailable, ask a subordinate to attend. Ideally, this person will be able to speak for their supervisor, and--at the very least--take notes and report back.

Invite Decision Makers 

Routine meetings designed to touch base with employees and discuss status reports can usually be accomplished in 15 minutes or less. You'll be more likely to keep the meeting short and to the point if everyone remains standing.

Stand Up 

If you want each meeting participant to be fully engaged, avoid Monday mornings, when everyone is catching up on e-mail. Also avoid Friday afternoons, when employees are busy wrapping up the week and looking forward to the weekend. Schedule meetings on a day and time when participants are most likely to engage.

Schedule Strategically 

Meetings that drag on for hours cause attendees to lose patience and focus. Attention spans are short, and time is valuable. The most productive meetings start on time and end on time.

Set a Time Limit And Stick To It 

Don't leave the most important topics for last. To ensure that the highest priority objectives are met, discuss the most pertinent issues first. That way, if someone needs to step away or leave the meeting early, you'll still have accomplished your main goals.

Prioritise The Agenda 

The agenda is an outline--a framework--to keep everyone on topic and to maintain the meeting's flow. The agenda should be kept to one page and should not include anything other than main topics of conversation. Sidebar conversations waste valuable time. If participants insist on talking out of turn, step in and suggest that they talk after the meeting or schedule a separate discussion. Then segue immediately back to the topic at hand.

Stick To The Agenda 

When you present a group with key concepts or new ideas, especially models that are difficult to understand, explain why they should care. Frame the issue with a quick story and use examples.

Deliver Concepts Through Stories 

At the end of the meeting, quickly reiterate any decisions, deadlines, and clarify any follow-up action required. All meeting participants should understand exactly what is expected of them. Schedule any follow-up meetings immediately

Wrap It Up Clearly 

Complete guide on running a conclusive business meeting.Follow for more 

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

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Productivity

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Remote Work

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Corporate Culture

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Time Management

The Best Way to Run a Business Meeting | Entrepreneur

In this first chapter, Hill demonstrates the power of your thought and how it has the power to shape your life.Hill writes that Edwin Barnes, a man who had an immense desire to partner and work with the famous inventor, Thomas Edison. Besides Edwin Barnes, Hill also writes about Darby, the guy quit because he failed to mine gold.

The Power Of Thought 💭

According to Napoleon Hill, desire is the starting point of all achievement.Anyone can achieve anything they want if they have a strong enough burning desire. And desire is not the same as a wish or a hope, it is definite and insatiable.Hill writes, “The most practical of all methods for controlling the mind is the habit of keeping it busy with a definite purpose.” In the book, Hill shares a six-step method how anyone can achieve what they desire in life, such as to amass wealth These six steps are a part of the transformation of what you desire in your mind into the physical equivalent.

 Desire 

In the third chapter, Hill writes about the important to have unshakable faith.He admits that it is difficult and challenging to be faithful when everything else around you is falling apart, but Hill states that faith is absolutely essential especially during tough times.

 Faith 

Whatever the mind can conceive and believe, it can achieve.”

according to Hill, is to train your subconscious mind to attain the success you want.Auto-suggestion is a technique of teaching yourself to believe that you can achieve whatever you want.What you want to do is to condition your desire into your subconscious mind when you have convinced yourself about the desire you want to achieve through auto-suggestion, you will work on the success you desire and gain desirable results effortlessly.

Autosuggestion

Hill states that knowledge is power and if you want to achieve outstanding success, you must use your specialized knowledge. It is the application of the knowledge that is important. Knowledge itself is just a form of potential power.Hill suggests readers to always seek knowledge through public libraries, training courses, universities, colleges, practical experiences, and often read books in the related industry to gain more specialized knowledge that will give you an edge

Specialized Knowledge

Hill says that imagination is one the most important steps to success that everyone must use.He explains that there are two types of imagination, one is the synthetic imagination, which simple rearrange the existing ideas into new concepts. And another type of imagination is the creative imagination, which creates something from nothing.Hill writes that riches come “in response to definite demands, based upon the application of definite principles… when a creator of ideas and a seller of ideas got together and worked in harmony.”

Imagination

Hill discusses how one can achieve extraordinary success through organized planning.He shares with the readers a couple of steps that can be taken to construct a practical plan to accomplish what people desire.First, Hill says, you must associate yourself with other people to create a direction and put your plan into action.HHe calls this group of people, the ‘mastermind’, which he also dedicates a whole chapter to this subject

Organized Planning 

According to Napoleon Hill, one of the most common reasons people fail is because of procrastination.He says that it is important to avoid procrastination and take immediate action. Most people will wait and refuse to do things immediately, which causes them to lose motivation and eventually, fail in their venture.

Decision

Persistence is an extremely important factor that will determine your success and riches in life. Hill says that it is an important habit or practice you need to develop to build faith and succeed in your endeavors. There are a couple of examples given by Hill to show their will and determination in handling difficult moments. One is none other than Thomas Edison, the famous inventor who invented light-bulb.

Persistence

Hill writes that mastermind is perhaps the most important principles to success. As what he already explains in the earlier chapter, you need to leverage both the economic and “psychic” features of having such a group of individuals to support you in your journey.In a simple term, the combination of experience and brainpower has a serious economic advantage

Power of the Mastermind 

Hill describes the power of sex transmutation in this chapter. He says that sexual urge is a very powerful force and oftentimes, men lose their focus and risk their lives, career and also money to quench their desires. And if this sexual energy can be transformed into a creative energy, it has tremendous power and ability to help boost your willpower. What Hill is trying to say is that sexual desires are insatiable and they can be converted into something that is very productive.

The Mystery of Sex Transmutation

This book is all about harnessing the power of your subconscious mind. And though Hill has covered some of the most important ideas and the concept of your subconscious mind works in the earlier chapter, Hill dedicates a full chapter to remind his readers about the importance of understanding and connecting their subconscious mind with richest and success.According to Hill, we can voluntarily plant any idea we desire in our subconscious mind to use its power to achieve what we want in life.

The Subconscious Mind

Napoleon Hill explains that our brain is a remarkable machine and it works just like a broadcasting and receiving station for thoughts.With more than 14 million nerve cells, the brain works like a factor that guides and controls our day-to-day life.He also says that thoughts are things and the greater the vibration our brain receives, the higher the chances we can achieve our goals.<a href="https://t.me/+_ceB5ziqccYwOTBl">This is why a mastermind group works.</a>

The Brain

Some people refer sixth sense to their gut feeling or intuition, and Hill says that it is crucial to believe and tap into one’s sixth sense when it comes to making a decision and accumulates wealth.Hill defines sixth sense as “that portion of the subconscious mind which has been referred to as the Creative Imagination,” through which “you will be warned of impending dangers in time to avoid them, and notified of opportunities in time to embrace them.” Hill continues to say that it is not possible to explain how the sixth sense works, but it can only be understood once you have experienced it.

The Sixth Sense

In this chapter, Hill addresses that there are six fears that stop us in life. They are poverty, old age, criticism, illness, love, and death. And because faith cannot co-exist with fear, you must learn to master your fear in order to grow your faith and to achieve the success you want in life. When you are fearful, you will never have faith, and when you are faithful, you will never be fearful.And Hill writes that fear is a state of mind, and because you can control your state of mind, you can overcome your fears. Therefore, choose to exercise your willpower to banish your fear, your worry.

How to Outwit the Six Ghosts of Fear

This is the final chapter in Think and Grow Rich. And in this section, Hill talks about another important factor that may prevent you from getting what you want and becoming rich. Hill states that this evil is even stronger and dangerous than the previous six fears that you have learned from the last chapter.According to Hill, this evil is your susceptibility to negative influences. And if you did not take immediate action to analyze yourself to figure out if you are under negative influences, it will grow so strong that becomes very difficult to eliminate.

The Devil’s Workshop 

Complete summary of think and grow rich by Napoleon hill. Follow for more.

Napoleon Hill, America's most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based on the no

This is Marketing

Pluto key insights

Confucianism

Dinesh Agarwal of IndiaMART on building profitable marketplace and growth compounding

The Republic

Shafin Hakim