The decline in organic engagement also adds to this…

Have you ever noticed that the content you see on platforms like Facebook, YouTube, and Google feels eerily tailored to your interests? That's because these platforms use sophisticated algorithms to curate content specifically for you.

While this may seem convenient, it can create what's known as an "echo chamber" or "filter bubble," where you're mainly exposed to viewpoints and content that align with your existing beliefs and interests. This can limit your exposure to diverse perspectives and potentially narrow your worldview.