Getting to Grips with the 'Dead Internet Theory'

But certain trends and observations support its claims. Keep in mind that these data points don't definitively prove the theory, but contribute to ongoing debates:

Bot Traffic: According to a 2023 report by Imperva, bots accounted for 37.9% of all web traffic. These bots range from search engine crawlers to malicious bots.

Social Media Bots: About 45% on Instagram, 15% on Twitter, and 5% on Facebook, are thought to be automated bots pretending to be real people.

Have you ever noticed that the content you see on platforms like Facebook, YouTube, and Google feels eerily tailored to your interests? That's because these platforms use sophisticated algorithms to curate content specifically for you.

While this may seem convenient, it can create what's known as an "echo chamber" or "filter bubble," where you're mainly exposed to viewpoints and content that align with your existing beliefs and interests. This can limit your exposure to diverse perspectives and potentially narrow your worldview.

• Swaying public opinion
• The phenomenon of vanity metrics

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• Clickbait and Ad Revenue : Bots generate clicks, views, and engagement, which benefit advertisers. Some platforms inadvertently profit from bot-driven interactions.
• Inflated Metrics : Metrics like likes, shares, and followers lose meaning when bots artificially inflate them. This affects marketing decisions and resource allocation.
• Conundrums : Platforms face ethical questions about whether to prioritize user experience or financial gains.

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