Getting to Grips with the 'Dead Internet Theory' - Deepstash
Getting to Grips with the 'Dead Internet Theory'

Getting to Grips with the 'Dead Internet Theory'

Curated from: trajectorymatrix.substack.com

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Origin

Origin

The ‘Dead Internet Theory’ started emerging in forums like 4chan or Wizardchan in the late 2010s.

On August 31st 2021, The Atlantic published an article titled Maybe You Missed It, but the Internet ‘Died’ Five Years Ago. This brought the ‘Dead Internet Theory’ to mainstream media.

Read the entire article for free here

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It’s a conspiracy theory…

It’s a conspiracy theory…

And it suggests that a significant portion of the content you see online is bot-dominated and algorithm-driven, sidelining genuine human engagement. This means that automated systems, rather than real people, are shaping what we see and how we engage online, leading to less genuine human interaction on the internet.

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There's Not Much Evidence Backing the "Dead Internet Theory"...

There's Not Much Evidence Backing the "Dead Internet Theory"...

But certain trends and observations support its claims. Keep in mind that these data points don't definitively prove the theory, but contribute to ongoing debates:

Bot Traffic: According to a 2023 report by Imperva, bots accounted for 37.9% of all web traffic. These bots range from search engine crawlers to malicious bots.

Social Media Bots: About 45% on Instagram, 15% on Twitter, and 5% on Facebook, are thought to be automated bots pretending to be real people.

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The decline in organic engagement also adds to this…

The decline in organic engagement also adds to this…

Have you ever noticed that the content you see on platforms like Facebook, YouTube, and Google feels eerily tailored to your interests? That's because these platforms use sophisticated algorithms to curate content specifically for you.

While this may seem convenient, it can create what's known as an "echo chamber" or "filter bubble," where you're mainly exposed to viewpoints and content that align with your existing beliefs and interests. This can limit your exposure to diverse perspectives and potentially narrow your worldview.

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Let’s assume it’s true. What is fueling it?

Let’s assume it’s true. What is fueling it?

  • Swaying public opinion
  • The phenomenon of vanity metrics

Learn more here.

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The Future of the Internet

The Future of the Internet

  • Clickbait and Ad Revenue : Bots generate clicks, views, and engagement, which benefit advertisers. Some platforms inadvertently profit from bot-driven interactions.
  • Inflated Metrics : Metrics like likes, shares, and followers lose meaning when bots artificially inflate them. This affects marketing decisions and resource allocation.
  • Conundrums : Platforms face ethical questions about whether to prioritize user experience or financial gains.

There is more. Read it for free here

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trajecmatrix

Decoding industries, emerging innovations, concepts, products, & more. Untangling the factors influencing them. And, envisioning what lies ahead for them — years down the road.

CURATOR'S NOTE

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