Natural Beginnings

By partnering with other brands and companies that already have established relationships within the industry, you can offer them a percentage of sales or profit from each sale made through their distribution channel.

This usually works best if it’s between complementary pr...

Leadership, by its very nature, involves walking the tightrope, trying to navigate the complex relationships we have with our clients, colleagues and bosses.

Business decisions made by leaders often require buy-in from people who do not think as we do, and are not our natu...

Gossip on celebrities is largely constructed of narratives, with arcs and patterns — the swift rise, the first fall, the redemption. According to this theory, we love gossip because it ties into our human innate fascination with storytelling.

Stories often have a moral component t...