Our Urge To Tell Stories

Gossip on celebrities is largely constructed of narratives, with arcs and patterns — the swift rise, the first fall, the redemption. According to this theory,we love gossip because it ties into our human innate fascination with storytelling.

Stories often have a moral component that provides us with patterns of behavior, develop and expand our attention, bond an audience, and let us play. Storytellingis also a good way to attract mates.

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