deepstash

Beta

Influencers are changing the face of commerce for good

Democratizing fame (and fortune)

The market used to be primarily controlled by a handful of entities - agents, entertainment studios, managers, and advertisers.

This is no longer the case. The power has been handed back to consumers who are redefining fame and adding diversity to fields that have been too narrow.

30 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

Influencers are changing the face of commerce for good

Influencers are changing the face of commerce for good

https://qz.com/1708956/the-benefits-of-the-influencer-economy/

qz.com

4

Key Ideas

The influencer

The term "influencer" may not produce thoughts of profound social or economic disruption, but it has changed the way we measure success as societies.

An influencer selling us stuff is a powerful driving force of change and presents a new opportunity for entrepreneurial success.

Democratizing fame (and fortune)

The market used to be primarily controlled by a handful of entities - agents, entertainment studios, managers, and advertisers.

This is no longer the case. The power has been handed back to consumers who are redefining fame and adding diversity to fields that have been too narrow.

Valorizing “real”

The influencer model gave consumers the power to support people they actually believe in and turn regular folks into icons. The key to success is the ability to authentically connect with fans.

Today's influencer-entrepreneurs have tools available to handle marketing, sales, and fulfillment almost on their own. The consumers hand their dollars for a product and a person they actually believe in.

Raising the bar

A benefit of the influencer model is that it helps to replace the market of VIP-backed junk products. Fans can now provide feedback directly to the products they support.

Putting a celebrity endorsement on a product is no longer enough - a successful influencer brand has value and quality.

EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

Influencer industry

The influencer industry has operated in boom times. As more Americans have taken their cues from social media about where and what to buy, brands started to use their marketing budget on influencer...

Reason for the negative impact
  • There is less money to go around. Since March, about a third of influencers were already seeing fewer collaborations.
  • This is also an awkward time to advertise, while so many are unemployed or facing a life-threatening illness. Brands don't want to alienate their market.
  • Some retailers are doing better, while other online retailers may not last. Categories like fashion, beauty, and luxury will likely suffer first and hardest.
Broad branding campaign

If a recession brings shopping to a standstill, marketers may not return to the type of broad branding campaign currently used in the influencer world.

Marketers are still in demand, but brands may demand evidence that the influencers give them sales, not just exposure.

one more idea

An old concept

Beauty supplements aren’t a new concept. We've been able to buy hair and nail formulas for decades at the drugstore.

The supplements, from vitamin ingredients like biotin, zinc, folic ac...

The beauty supplement market

Although beauty supplements were a small part of the beauty industry previously, they are now becoming increasingly popular. The global beauty supplement market is growing rapidly and is expected to reach $6.8 billion by the end of 2024.

A survey of buyers revealed that supplement brands, not skin care or makeup brands, are most likely to be picked up by retailers, as

beauty supplements have become hope in a bottle.

Marketing supplements

The concept may not be new, but the techniques used to market supplements are.

In 2013, companies realized they could make use of social media to promote their supplements as youthful and fun.

One of the attractive qualities for supplements is a strong engagement on social media, with packaging designed to be super-shareable.

4 more ideas

Fitness vloggers
Fitness vloggers

There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.

Upcoming fitness instructors can publish and gain a following without a sta...

Vloggers and brands

Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.

A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.

The shift from traditional

The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.

It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.

one more idea