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The term "influencer" may not produce thoughts of profound social or economic disruption, but it has changed the way we measure success as societies.
An influencer selling us stuff is a powerful driving force of change and presents a new opportunity for entrepreneurial success.
The market used to be primarily controlled by a handful of entities - agents, entertainment studios, managers, and advertisers.
This is no longer the case. The power has been handed back to consumers who are redefining fame and adding diversity to fields that have been too narrow.
The influencer model gave consumers the power to support people they actually believe in and turn regular folks into icons. The key to success is the ability to authentically connect with fans.
Today's influencer-entrepreneurs have tools available to handle marketing, sales, and fulfillment almost on their own. The consumers hand their dollars for a product and a person they actually believe in.
A benefit of the influencer model is that it helps to replace the market of VIP-backed junk products. Fans can now provide feedback directly to the products they support.
Putting a celebrity endorsement on a product is no longer enough - a successful influencer brand has value and quality.
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If a recession brings shopping to a standstill, marketers may not return to the type of broad branding campaign currently used in the influencer world.
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There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.
Upcoming fitness instructors can publish and gain a following without a sta...
The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.
It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.
Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.
A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.
Beauty supplements aren’t a new concept. We've been able to buy hair and nail formulas for decades at the drugstore.
The supplements, from vitamin ingredients like biotin, zinc, folic ac...
Although beauty supplements were a small part of the beauty industry previously, they are now becoming increasingly popular. The global beauty supplement market is growing rapidly and is expected to reach $6.8 billion by the end of 2024.
A survey of buyers revealed that supplement brands, not skin care or makeup brands, are most likely to be picked up by retailers, as
beauty supplements have become hope in a bottle.
The concept may not be new, but the techniques used to market supplements are.
In 2013, companies realized they could make use of social media to promote their supplements as youthful and fun.
One of the attractive qualities for supplements is a strong engagement on social media, with packaging designed to be super-shareable.