People don’t buy what you do. They buy why you do it.
SIMON SINEK
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Why start with a product when you can start with “Why”? Read on to understand how starting with why can help you long-lasting and more successful business than starting with something tangible and short-lived.
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The Book in 5 Lines
- WHY is the purpose, cause, or belief.
- Every inspiring leader starts with WHY
- People don’t buy WHAT you do, they buy WHY you do it.
- Knowing our WHY is essential for lasting success and the ability to avoid being lumped in with others.
Can I tell you something beautiful a guy in a mosque once told me?
I was complaining to him about people being bad. I was saying: “I don’t understand: Why are people bad? How do people sleep at night? Why do they do this, why do they d...
SARA AL MADANI
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