Start with Why - Deepstash
Start with Why

Talha Mumtaz's Key Ideas from Start with Why
by Simon Sinek

Ideas, facts & insights covering these topics:

6 ideas

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SIMON SINEK

People don’t buy what you do. They buy why you do it.

SIMON SINEK

7

118 reads

Start With A Why To Create An Impact

Start With A Why To Create An Impact

The usual thought when starting a company is to either find a great idea or build a great service. The problem is that whatever characteristic you build your product on, chances are, others are already offering it. So why should consumers buy from you? Well, because they need to know the “Why” behind your purpose. People don’t Apple because it’s the only company selling smartphones or computers, they buy the “Why” behind the products. The clearer your purpose, beliefs, and values are, the more you would be able to attract your consumer’s attention and loyalty.

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93 reads

Appeal To Emotions To Win Loyalty

Appeal To Emotions To Win Loyalty

Persuading your consumers to buy from you using attractive promotions, discounts, buy one get one free offers may drive short term sales but they won’t win you customer loyalty. To win customer loyalty, you need to appeal to their emotions. Simply telling them about your features might appeal to their logic brain but it would already be bombarded by other companies doing the same. So to differentiate yourself, you need to go out of the way. Be authentic, be real to your customers and give them a reason to trust you not because your product is cheaply priced but because it resonates with them.

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74 reads

Why, How And Then What

Why, How And Then What

When you think of Disney what does it remind you of? Mickey mouse, joy, excitement and Walt disney of course, right? But do you remember “Roy”? Most probably not. However, Disney may not have been the disney it is today if Roy wasn’t working alongside Walt. While Walt dreamed of the “Why”, Roy induced the “How” and “What”. That is how you will also survive at the top. By not just focusing on the Why but also then working to organise your structure. When purpose meets discipline, it brings a wonderful success to your organization.

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67 reads

SIMON SINEK

The role of a leader is not come up with all the ideas but to create an environment in which great ideas can happen.

SIMON SINEK

8

68 reads

Who Is Talha Mumtaz

Who Is Talha Mumtaz

I’m an avid reader, marketer and voracious tech geek. I love reading and sharing everything but especially topics related to tech, marketing and human behaviour. You can follow me here on Deepstash, on linkedin by searching for me directly or you can follow me on Medium to keep reading stuff I post.

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65 reads

IDEAS CURATED BY

talhamumtaz

Full time reader (and part-time Growth Consultant) trying to make the sense of the world by learning from the experiences of intellectuals around me and before me.

CURATOR'S NOTE

Why start with a product when you can start with “Why”? Read on to understand how starting with why can help you long-lasting and more successful business than starting with something tangible and short-lived.

Curious about different takes? Check out our Start with Why Summary book page to explore multiple unique summaries written by Deepstash users.

Different Perspectives Curated by Others from Start with Why

Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:

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