When you start a new business, you often care more about the numbers than the people behind those numbers. A business is more about the people it serves (the consumers and the team behind the business) than the numbers which may or may not be an accurate representation of your business health. When selling something or even hiring the right person to help you with your mission, try to find out what motivates them. Is it your product, the value you offer or the purpose behind your company.
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