3. The 40% Rule
Goggins introduces the concept of the 40% rule, which posits that when you feel like you've hit your physical or mental limit, you've only tapped into 40% of your potential.
- He argues that we often quit too soon, long before reaching our capacity.
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Remember The 40% Rule
Research suggests that statement – the 40% rule – has some truth. We are often physically more capable than we perceive ourselves to be. For instance, researchers found that subjects who were given a placebo but told it was caffeine were able to lift significantly more weight than those who were ...
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