People weigh negative information more than positive information.
According to revolutionary work by Kahneman and Tvetsky, we treat the same monetary values differently, depending on whether they are gains or losses. This is called loss aversion.
We have this bias because our ancestors were living on the line, small error can cost them their life. So it’s better to play safe.
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This book is based on a popular course in Yale University and is written by the professor.
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Similar ideas to Negativity Bias
We make decisions based on the information that we have. However, we tend to be more reliant on the negative more than the positive. This causes two outcomes:
Risk aversion – where we prefer an assured outcome over a gamble with a higher expected outcome; and
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