There was a study made that compared accomplished people (winners) vs not so well-accomplished people. The results were incredibly insightful. It is not really that the so called winners didn't lose. They still won more than the other group, but it was not by much. The difference was elsewhere:
When the "winners" lost, they didn't lose that much testosterone, but when they won they gained a lot. The other group was the opposite - their testosterone levels dropped a lot when they lost, but didn't increase that much when they won.
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