Biased Group Decisions - Deepstash

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Why people get more stupid in a crowd

Biased Group Decisions

Biased Group Decisions

One of the strange effects of conformity is that the decisions made as a group are prejudiced, biased and less intelligent than those made by an individual.

When people interact, they do not normally want to learn something new but are much happier conforming to their already existing beliefs. They agree with the other group members and make typically worse decisions.

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The bandwagon effect

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Examples of the bandwagon effect
  • The bandwagon effect can influence people’s political choices.
  • It can influence consumers’ decisions regarding which products to buy.
  • It can influence users’ decisions regarding how to rate stories or comments.
  • It can influence investors’ financial choices.
  • It can influence doctors’ medical decisions.
  • It can influence organizations’ implementation of new technologies.
Why the bandwagon effect happens

It serves as a mental shortcut that people instinctively use in order to make a decision quickly.

Specifically, bandwagon cues, which are signs that other people believe something or are doing something, can trigger the thought that “if other people like this, then I should too”.