SULLOWAY

There are different stages of a product and different strategies apply to each of them: 

1. Market Introduction: High costs, low sales, little competition, customer education, marketing investment, low profitability
2. Growth: Declining costs, higher sales volumes, profitability appe...

Education serves two purposes:

• Teaching valuable knowledge and skills. This is known as the human capital theory.
• Ranking students according to their ability, conscientiousness and ambition. This is known as signalling theory.

If an...

Aikido refers to products or services that are radically different from the industry standard (WHAT?). In company terms, this means that it seeks to occupy a position that is diametrically opposed to that of its competitors, obviating the need for