Learn more about personaldevelopment with this collection
How to prioritize tasks effectively
How to manage your time efficiently
How to reduce stress and anxiety
Using the Product Lifecycle
There are different stages of a product and different strategies apply to each of them:
- Market Introduction: High costs, low sales, little competition, customer education, marketing investment, low profitability
- Growth: Declining costs, higher sales volumes, profitability appears, brand awareness, competitors appear
- Maturity: Declining costs, sales at peak, more competitors, brand differentiation needed, profitability declines
- Decline: costs not optimal, sales decline, prices fall, profitability depends on efficiency of production and distribution
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Turning prospects into users
Adoption is the ultimate goal of a product. For it to happen, the Product works with the marketing teams:
- Pre-Design Phase: Market research determines if the user base is large enough to make a product profitable; user research looks into its value & usability.
- Design Phase: D...
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The 7 Factors of User Experience
Imagine a product has 7 different buttons, that whenever pressed with low or high intensity, they produce different results for users:
- Useful - has a purpose in the user's life
- Usable - enables the purpose of a product to be brought to reality
- Findable - the product a...
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Useful, Usable and Used have different meanings
Useful = allows a user to accomplish an objective in a certain context
Usable = useful + enablement of the user to perform an action
Used = useful + enablement + adoption. The ultimate goal of a product.
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Usability
Oftentimes, usability is mistaken with user experience, but in reality, it is just a part of it.
Usability, on its own, is also not only ease of use, but rather a sum of multiple aspects:
- effectiveness - the ability to complete a task
- efficiency - effectiveness + speed
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Factors of success for new product development
- Top Management Support: Getting resources from top management to test innovative ideas
- Market Orientation: Ability to conduct user and market research to bring them closer to the need of users
- Technology: Suitable for the market selected
- Knowledge management: Informat...
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Types of product adopters
There are different types of adopters at each product stage:
- innovators: like taking high risks and have a good discretionary income. Naturally knowledgeable in the product space. Marketing and UX teams should identify them before launch to design for mass scale
- early adopter...
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Ease of Use
Some questions to guide
- Life goals – what does the user aspire to in their life? How might your product get them to that goal? What would motivate a user to choose your product over a competing product that achieves this objective?
- Completion goals – what do users expect to hap...
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Appropriation
Appropriation can have two meanings:
- the usage of existing objects to create different contexts than originally thought (e.g. dressing in clothes from another culture)
- the usage of a product in an unintended way (e.g. using a block of cement instead of a hammer with a nail). ...
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CURATED FROM
CURATED BY
User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.
Having a used product is more important than product market fit and usability
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