Whatever you have built your brand around, you can now start selling products in that niche.
If you are into self-help niche, then you can open a dropshipping store for books. Just make sure it actually solves a problem.
Once you setup your store, go ahead and start promoting your products to an already existing audience that is loyal to you and trusts you, so they are more likely to buy from you rather than someone who paid for the ads for their bookstore.
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