Buyer Personas - Deepstash
Buyer Personas

Buyer Personas

  • Who are you creating ads for? — consumer segmentation: think location, demographics, motivations, values 
  • What is their role? — are you selling B2B or B2C, or both? Buying for themselves or for their organization? 
  • What motivates them? — what’s their pain point? What is your product trying to solve? 
  • How does this pain point affect their life now? — your product is built to solve that. 
  • You have to make the decision on the pricing before you start to think about marketing.

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MORE IDEAS FROM THEARTICLE

Remarking is the best (and cheapest) way to remind interested and qualified users that have already visited your website about your solution/product after they have left your site.

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PPC optimization, leading to conversion is only half the battle.

Delivering on the promise of the ad once the user reaches your landing page is the other half.

Make your landing pages SIMPLE, and CLEAR.

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Some marketers think that if you reduce your audience, your ad does not get enough exposure. 

You want your ad going to the users that can actually benefit from your product, not to someone that has no interest in ever purchasing your Life-Changing offering.

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As you’re paying for every click it is important that every user that you engage with is actually someone that you can convert into a buyer. So, qualify your leads! 

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You get users with different intentions, from different traffic sources. 

  • Display: These users might research a product to get a general idea. 
  • Users are actively looking at purchasing this specific product. It’s up to you to offer them the solution in the form of your Product/Service.
  • Socially conscious traffic is all about people showing their support for your service or products.

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  • Do your research on your own users and your competition
  • Do your research on the gaps in products and services that your competition is leaving open. 
  • Use moz.com or semrush.com to find your Keywords and the Keywords of your competitors.

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RELATED IDEAS

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

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ADAM SAVAGE

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

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1. Use Traffic Analytics

When you put out content, it is important to identify which ones drive more traffic. By doing this, you can start identifying the niches people like, and what content you should produce more of. 

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