Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
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26 reads
MORE IDEAS ON THIS
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30 reads
As you’re paying for every click it is important that every user that you engage with is actually someone that you can convert into a buyer. So, qualify your leads!
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17 reads
Some marketers think that if you reduce your audience, your ad does not get enough exposure.
You want your ad going to the users that can actually benefit from your product, not to someone that has no interest in ever purchasing your Life-Changing offering.
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12 reads
Remarking is the best (and cheapest) way to remind interested and qualified users that have already visited your website about your solution/product after they have left your site.
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12 reads
PPC optimization, leading to conversion is only half the battle.
Delivering on the promise of the ad once the user reaches your landing page is the other half.
Make your landing pages SIMPLE, and CLEAR.
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11 reads
You get users with different intentions, from different traffic sources.
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15 reads
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Other curated ideas on this topic:
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
— Frank Chimero, Designer
Good UX design is all about putting the user first. Any aspect of a website, app or software that doesn’t consider the user’s needs is ultimately doomed to fail. A huge part of the UX design process is getting to know your target audience: what are their goals? Wh...
It depends on what your customers can afford, what they think they should pay, and what you think they’ll pay. The actual price is somewhere between these three variables.
Pricing is one of the most important decisions in business. It can make or break a company. And yet hardly anyone know...
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