Buyer Personas
- Who are you creating ads for? — consumer segmentation: think location, demographics, motivations, values
- What is their role? — are you selling B2B or B2C, or both? Buying for themselves or for their organization?
- What motivates them? — what’s their pain point? What is your product trying to solve?
- How does this pain point affect their life now? — your product is built to solve that.
- You have to make the decision on the pricing before you start to think about marketing.
9
28 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Related collections
Similar ideas to Buyer Personas
Get to Know Your Audience
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
1. “People ignore design that ignores people.”
— Frank Chimero, Designer
Good UX design is all about putting the user first. Any aspect of a website, app or software that doesn’t consider the user’s needs is ultimately doomed to fail. A huge part of the UX design process is getting to know your target audience: what are their goals? Wh...
What’s the best price to charge for your products or services?
It depends on what your customers can afford, what they think they should pay, and what you think they’ll pay. The actual price is somewhere between these three variables.
Pricing is one of the most important decisions in business. It can make or break a company. And yet hardly anyone know...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates