How Are You Going To Improve Their Lives?

Imagine you are a healthy meal kit delivery service. Your target persona is a 35 years old single mother who is juggling life between multiple responsibilities and also aspires to ensure a healthy life for herself and her children.

Once you have it figured out, you can then start producing content that will help the Mom extract value to live her life the way she aspires. Maybe you can make a video about 10 tips to prepare healthy meals in 5 minutes or create healthy eating tips on social media.

This will enormously help the mother and create rapport between your service and her choices.