Talha Mumtaz ✔️'s Key Ideas from Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
by Joe Pulizzi

Everything has turned into some kind of advertisement on the digital platforms these days. Whether you’re on Instagram, YouTube or Amazon, you’re bombarded with ads.

Most consumers have started ignoring most of these ads simply because these ads don’t answer their queries. So what moves the consumers?

Answers! They are looking for effective solutions to the problems they are facing in their everyday lives. And how do you guve answers?

Content! By creating helpful content such as writing articles or making videos, you can reach more users with helpful solutions to their problems.

Do you know how companies create such effective marketing strategies? They tend to do a lot of research into their target market to understand everything about then. This helps to craft messaging that resonates well with their users.

You need to do the same.

One way is to understand your buyer personas. You can create personas by asking questions such as:

• What’s their age?
• How much money do they make?
• How do they spend their normal days?
• How will your product improve their lifestyle?

The last question is the most important one.

Imagine you are a healthy meal kit delivery service. Your target persona is a 35 years old single mother who is juggling life between multiple responsibilities and also aspires to ensure a healthy life for herself and her children.

Once you have it figured out, you can then start producing content that will help the Mom extract value to live her life the way she aspires. Maybe you can make a video about 10 tips to prepare healthy meals in 5 minutes or create healthy eating tips on social media.

This will enormously help the mother and create rapport between your service and her choices.

Now that you have started producing content, what’s next? How will you make sure your content reaches the right audience at the right time?

That’s where SEO and Social Media comes in. Even though it seems simple, it rarely is. You will need to make a ton of decisions about carefully articulating content, selecting ideal platforms and then an ideal publishing pattern.

For example, you can follow Andrew Davis’s advice from his book Brandscaping. He recommends a 4-1-1 strategy.

To accomplish success on social media, the 4-1-1 strategy can help you a lot. Here is what the strategy is:

• You will need to reshare 4 pieces of useful and relevant content from other influencers on your profile.
• You’ll need to share 1 piece of curated, relevant and carefully crafted piece of content created by your company targeting your ideal audience.
• You’ll need to share 1 piece of marketing content such as a product coupon, product release date or product information notes.

Your work doesn’t stop here. You will need to craft a very careful strategy around the SEO. To achieve a remarkable SEO strategy, you will need to focus on finding the right keywords, building authentic links, creating useful long and short form content and even spending some bucks on PPC advertising can help your site appear on page one of Google.

There is a ton of useful content available on SEO and its applications. Make sure to learn more about the topic and it will definitely pay off.