Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less - Deepstash

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JOE PULIZZI

Your customers don’t care about you, your products or your services. They care about themselves.

JOE PULIZZI

23

205 reads

Do You Still See Billboards?

Do You Still See Billboards?

When was the last time you bought something after seeing an advertisement on a billboard, direct mail or cable TV? Chances are very slim.

The world has been evolving rapidly since the inception of internet.

Now more consumers are moved by social media content, apps, streaming services than mere billboards, TV ads or any other sort of traditional marketing.

That is where Joe Pulizzi comes in. He is here to teach you to stay ahead of the curve by leveraging content that will help you succeed in your business.

19

154 reads

Answering Your Customers’ Questions With Content

Answering Your Customers’ Questions With Content

Everything has turned into some kind of advertisement on the digital platforms these days. Whether you’re on Instagram, YouTube or Amazon, you’re bombarded with ads.

Most consumers have started ignoring most of these ads simply because these ads don’t answer their queries. So what moves the consumers?

Answers! They are looking for effective solutions to the problems they are facing in their everyday lives. And how do you guve answers?

Content! By creating helpful content such as writing articles or making videos, you can reach more users with helpful solutions to their problems.

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138 reads

Understanding Your Audience Equals More Following

Understanding Your Audience Equals More Following

Do you know how companies create such effective marketing strategies? They tend to do a lot of research into their target market to understand everything about then. This helps to craft messaging that resonates well with their users.

You need to do the same.

One way is to understand your buyer personas. You can create personas by asking questions such as:

  • What’s their age?
  • How much money do they make?
  • How do they spend their normal days?
  • How will your product improve their lifestyle?

The last question is the most important one.

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123 reads

How Are You Going To Improve Their Lives?

How Are You Going To Improve Their Lives?

Imagine you are a healthy meal kit delivery service. Your target persona is a 35 years old single mother who is juggling life between multiple responsibilities and also aspires to ensure a healthy life for herself and her children.

Once you have it figured out, you can then start producing content that will help the Mom extract value to live her life the way she aspires. Maybe you can make a video about 10 tips to prepare healthy meals in 5 minutes or create healthy eating tips on social media.

This will enormously help the mother and create rapport between your service and her choices.

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110 reads

Digital Platforms Need Digital Marketing For You To Be Seen

Digital Platforms Need Digital Marketing For You To Be Seen

Now that you have started producing content, what’s next? How will you make sure your content reaches the right audience at the right time?

That’s where SEO and Social Media comes in. Even though it seems simple, it rarely is. You will need to make a ton of decisions about carefully articulating content, selecting ideal platforms and then an ideal publishing pattern.

For example, you can follow Andrew Davis’s advice from his book Brandscaping. He recommends a 4-1-1 strategy.

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99 reads

The 4-1-1 Strategy

The 4-1-1 Strategy

To accomplish success on social media, the 4-1-1 strategy can help you a lot. Here is what the strategy is:

  • You will need to reshare 4 pieces of useful and relevant content from other influencers on your profile.
  • You’ll need to share 1 piece of curated, relevant and carefully crafted piece of content created by your company targeting your ideal audience.
  • You’ll need to share 1 piece of marketing content such as a product coupon, product release date or product information notes.

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110 reads

Leverage SEO Carefully

Leverage SEO Carefully

Your work doesn’t stop here. You will need to craft a very careful strategy around the SEO. To achieve a remarkable SEO strategy, you will need to focus on finding the right keywords, building authentic links, creating useful long and short form content and even spending some bucks on PPC advertising can help your site appear on page one of Google.

There is a ton of useful content available on SEO and its applications. Make sure to learn more about the topic and it will definitely pay off.

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83 reads

TALHA MUMTAZ

And lastly, epic content marketing is not only useful to market your products, you can also leverage content marketing to brand yourself. In this time, a business can leverage as much fame as possible and if you can also turn yourself into a personal brand, it will definitely help you get eyeballs for your business. Gary Vaynerchuk has done this. If you want to read more, make sure to check out Crush It! On my profile. It’s a book by Gary Vaynerchuk.

TALHA MUMTAZ

21

87 reads

IDEAS CURATED BY

talhamumtaz

Full time reader (and part-time Growth Consultant) trying to make the sense of the world by learning from the experiences of intellectuals around me and before me.

CURATOR'S NOTE

Learn why traditional methods of marketing are dead and why creating content to attract consumer attention is the key to successfully market your business.

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