POPULAR WISDOM

Everyone has their own reality. The concept of a “personal brand” is to let others know who you are because if you don't, others will.

But, the reality is that although you can guide people, you can't fully manage how they'll perceive you. Everyone has their own reality and their own in...

It means finding common ground with the person you're talking to and showing that you understand their point of view. When you talk about things that the other person is interested in, they're more likely to be engaged in the conversation and to feel like you're on their side.

The most obvious objection to psychological egoism is that there are numerous clear examples of people putting others' interests before their own.

Although psychological egoists think they can explain seemingly virtuous actions, their theory rests on a false account of hu...