Ideas from books, articles & podcasts.
There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.
Upcoming fitness instructors can publish and gain a following without a star status, a fancy studio or expensive equipment, by recording and editing their workouts.
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Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.
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Exercising for the rest of us.
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