How has the fitness video adapted to the YouTube age?
Curated from: bbc.com
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Fitness vloggers
There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.
Upcoming fitness instructors can publish and gain a following without a star status, a fancy studio or expensive equipment, by recording and editing their workouts.
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The shift from traditional
The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.
It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.
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Vloggers and brands
Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.
A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.
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Taking workouts online
- Fitness studios realize the potential of live streaming videos of classes and videos.
- Standalone services, such as Flex Tv, provide online access to live high-intensity interval training workouts and yoga classes.
The revenue comes from advertising share and sponsorship for those with a large enough social media following.
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