Virtue Signaling

Committing to a popular moral cause often displays yourself as a more virtuous person. Even if the sole purpose of supporting the cause was publicity, you wouldn’t know. (Such causes might include: BLM, Palestine, LGBTQ campaigns, and so forth.)

• supporting causes to look more virtuous
• is a form of publicity and doesn’t necessarily show true virtue
• It’s trending, so you’ll look better supporting the current thing