Be A Purple Cow

A successful business and job search tip from Seth Godin's "Purple Cow."

In today's world, traditional marketing and job seeking methods are no longer effective. Instead, make yourself stand out, just like a purple cow. Here's how:

• Send a video CV
• Use graphics or bold colors in your application
• Get creative with your cover letter - write it as a short story

Think about what will catch someone's attention and make them look twice. Be unique and memorable - the key to success.