How to outsmart 99% of job applicants

A successful business and job search tip from Seth Godin's "Purple Cow."

In today's world, traditional marketing and job seeking methods are no longer effective. Instead, make yourself stand out, just like a purple cow. Here's how:

• Send a video CV
• Use graphics or bold colors in your application
• Get creative with your cover letter - write it as a short story

Think about what will catch someone's attention and make them look twice. Be unique and memorable - the key to success.

We often hear that it's not what you know, but who you know when it comes to job hunting. However, did you know that people we barely know are more helpful in finding jobs than those we're close to? This is because our strong ties are too similar to us, while weak ties expose us to new ideas, information, and opportunities. In fact, a study found that weak ties are responsible for most job positions. So don't underestimate the power of weak connections in your job search!