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How has the fitness video adapted to the YouTube age?

Vloggers and brands

Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.

A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.

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How has the fitness video adapted to the YouTube age?

How has the fitness video adapted to the YouTube age?

https://www.bbc.com/news/business-39947943

bbc.com

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Key Ideas

Fitness vloggers

There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.

Upcoming fitness instructors can publish and gain a following without a star status, a fancy studio or expensive equipment, by recording and editing their workouts.

The shift from traditional

The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.

It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.

Taking workouts online

  • Fitness studios realize the potential of live streaming videos of classes and videos.
  • Standalone services, such as Flex Tv, provide online access to live high-intensity interval training workouts and yoga classes.

The revenue comes from advertising share and sponsorship for those with a large enough social media following.

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The Depressed State Of The World

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The real benefits

Working out at home is a tricky concept and can be harder to execute when the couch is right there in your view.

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Home exercises can help

It's tough to build a lot of strength or otherwise make progress without the incremental weights you find at a gym, but a few inexpensive home tools and specific movements can go a long way.

It is important to ensure that you prioritize compound movements that work muscle systems, not individual muscles. You'll get a lot more done in less time if you focus on bigger movements - squat, bench, deadlift, row, overhead press.

Lower and upper body movements

Goblet squats and squat jumps are great for your lower body when you only have dumbbells. You could also try lunge variations, split squats, step-ups, and deadlift variations.

For your upper body, you could do some chest presses, pushups, row variations, curls, tricep extensions or pullups (if you have a pullup bar installed in a doorway.)

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