Make your customer the hero of your stories.
ANN HANDLEY
22
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One of the best ways to become a legendary marketer is to learn from other legendary marketers. In this post, I am going to share 20 mega valuable insights and quotes from successful marketers, business owners and innovators.
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The Hero
The concept of a hero is spellbinding, and this archetype has been in the human psyche since time immemorial, whether through verbal stories, or the earliest written epics.
The lifecycle of a hero is to overcome several obstacles to survive or to achieve specific goals. He...
The mentor's role in humanity
A mentor is a wise older person every hero regularly sees in good stories, such as Gandalf from the Lord of the Rings, Yoda from Star Trek, or Alfred from Batman.
The mentor represents a bond between parent and child, teacher and student, god and man. The ...
The A Player
Many stories have a lone person, who is unknown but eventually becomes a hero due to his years of toiling and getting success. We like to think of this ‘heroic’ feat as something done exclusively by the hero.
The role of the team, the other people that are not in the frame is ofte...
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