'Not invented here syndrome' is a term for situations when we avoid using ideas, products, or data created by someone else, and instead develop our own even if it is more expensive, time-consuming, and of lower quality.
The syndrome can also show up as a reluctance to delegate work.
Creating a new solution may be more exciting, but new solutions create new problems.
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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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