How Search Engines Work - Deepstash
How Search Engines Work

How Search Engines Work

Search engines utilise web crawlers (also called spiders or bots) to crawl the web and fetch information about web pages. As they crawl each page, they index and store data such as page content, metadata, links and more. 

This indexed data is then processed by the search engine’s algorithm to determine the relevance and authority of each page for a given search query.

Pages that contain keywords and content closely matching the user’s intent are ranked higher in results.

Check the complete beginners guide to seo here!

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Check the Search Engine Optimisation guide to rank #1 on Google. Tips to boost site traffic, dominate search, and drive more customers today!

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How to identify the search intent?

Sometimes it’s hard to guess the search intent behind a keyword. 

Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they h...

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