What comes into your mind when you think about Elon Musk, Tony Robbins, or Gary Vaynerchuk?
If you’re like most people, you might say that Elon Musk sounds like the smartest billionaire, Tony Robbins like a motivated athelete and Gary Vaynerchuk like a pumped up teenager who doesn’t care about what others think about him.
The reason why you think of them like this is because each of them have a personal narrative.
This combined with the stories they have built that helps them connect and resonate with their audiences.
You can do the same by having a unique voice to find your type of audience.
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