7 Secrets of Building a Personal Brand 🤯😎

To become a brand, you will need to be seen. And to be seen, you will need to leverage the platforms and channels your audience is spending most of their time on.

But before that, you will need to understand your strengths and weaknesses.

Are you comfortable making videos and speaking openly? If yes than you can start making videos on YouTube.

But if you are someone who loves writing rather than showing your face, you can create a website, write on Twitter, post on Quora and any other writing channels that suits you.

Just understand what makes you comfortable and build your persona.

I remember how Dan Lok got his first few clients. He wrote a book and then showed it to someone on a flight.

The guy got so impressed that he gave him his business. Just like that, you need to create a lot of content to establish yourself.

Gary Vaynerchuk didn’t become a brand overnight.

It took him years of producing content and showing up every day that his audience started taking notice of him and eventually he built his fan following.

Don’t start posting everywhere all at once. It might burn you out. In fact, select a few channels and then start producing content around your expertise.

Let me give you a small exercise to do. Go to Google, Bing or any search engine of your liking and type your name.

Hit the results and see where do you appear right now. If you appear in the top results, well-done, if not, you should start understanding how to get there.

For that, you need to learn to create content that refers back to you. You will need to learn the basics of SEO.

Such as writing content that gets shared by users while giving credits to you. The more your content gets indexed and shared, the higher kin the search results will you appear.

What comes into your mind when you think about Elon Musk, Tony Robbins, or Gary Vaynerchuk?

If you’re like most people, you might say that Elon Musk sounds like the smartest billionaire, Tony Robbins like a motivated athelete and Gary Vaynerchuk like a pumped up teenager who doesn’t care about what others think about him.

The reason why you think of them like this is because each of them have a personal narrative.

This combined with the stories they have built that helps them connect and resonate with their audiences.

You can do the same by having a unique voice to find your type of audience.

This may be difficult at first but if you can associate with the already established giants in your domain, it will get you noticed even faster.

This is exactly why newly formed brands tend to work with the influencers and celebrities.

They want their audiences to believe that the most beloved and popular human beings like to associate themselves with the brand which further increases the brand’s chances to secure a safe spot in their target audience’s minds.

You can do the same by resharing content from the giants with a touch of your own, commenting and maybe inviting them over for podcasts.